Hi, I'm Pragya.
Welcome to my digital world, where creativity meets strategy.
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About Me
​I’m a Brand, Marketing & Communications professional with a Master’s in Global Media Management, working across strategy, storytelling, and audience-led communication. My experience spans consumer brands, technology, food, and cultural spaces, where I’ve supported brand positioning, marketing communications, PR-led initiatives, and cross-platform campaigns.
I’ve worked in fast-paced, multi-industry environments, helping brands translate complex ideas into clear, relevant marketing and brand narratives while maintaining consistency across channels. This has given me a strong foundation in brand thinking, consumer insight, and performance-informed marketing communication.
Alongside this, early exposure to fashion week environments and work with an international art gallery shaped a growing interest in fashion, beauty, and premium brand ecosystems, particularly how culture, aesthetics, and marketing strategy come together to build long-term brand value.
Curious and research-driven by nature, I’m drawn to roles that sit close to brand strategy, marketing, communications, and creative collaboration, and I’m especially interested in brand-led organisations across fashion, beauty, consumer, and technology sectors.
Brands I have worked with
Experience
Marketing Operations Executive
Altius8
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Managed day-to-day marketing operations, ensuring seamless execution of campaigns, projects, and cross-functional initiatives.
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Supported go-to-market (GTM) strategy development and execution for product launches and marketing initiatives, aligning activities with business objectives.
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Collaborated with cross-functional teams to plan, coordinate, and execute marketing campaigns across digital and offline channels.
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Streamlined marketing workflows and operational processes, improving campaign efficiency, execution timelines, and team collaboration.
Marketing Executive
CYBRID
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Developed and executed strategic marketing plans to support department goals, improving customer engagement across multiple channels.
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Worked cross-functionally with design and content teams to create visually appealing marketing materials aligned with brand guidelines.
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Managed customer segmentation and designed targeted campaigns to drive conversions and audience engagement.
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Collaborated with the sales team to integrate marketing strategies that support lead generation and customer retention.
Communication Analyst Intern
ATOMA RESEARCH
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Led brand marketing strategies and enhanced social media presence to increase online visibility.
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Produced SEO friendly content and optimized website performance, demonstrating strong writing and communication skills.
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Supported content creation and distribution strategies for targeted audience engagement.
Art Gallery Assistant
Daniel Besseiche Art Gallery
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Created press materials and exhibition posters, ensuring alignment with gallery branding and exhibition themes.
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Managed artist relationships and assisted in coordinating art sales, contributing to gallery operations.
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Collaborated with international teams to maintain relationships with journalists and media outlets.
Social Media Manager
TIMES FASHION WEEK
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Developed digital content creation skills for the production team, focusing on creating maximum social media engagement.
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Demonstrated networking skills by handling sponsors and coordinating live plugins during fashion week.
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Managed the Instagram account for the team during the entire fashion week, including creating posts, writing creative copy, and putting it across social media throughout the event.
Marketing Intern
PINKWYNK
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Led marketing efforts that resulted in a 20% increase in sales and a 15% increase in brand visibility.
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Coordinated marketing campaigns and worked with external agencies to ensure high-quality content creation and distribution.
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Contributed to the design of promotional materials and digital content across social media platforms.
Copywriter
WORD OF MOUTH MEDIA
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Demonstrated creative writing abilities by writing complex creative work, including scripts for advertisement campaigns and brand book content, under tight deadlines.
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Collaborated with the creative director and copywriting team, completing client projects from planning to on-time completion.
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Wrote SEO-friendly copy to enhance online visibility and search engine rankings.
Achievements and Projects
100 Ideas competition winner
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Selected as a winner in the 100 Ideas Competition by the University of Southampton.
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Noted for its sustainable, tech-driven approach to supporting women in underserved communities.
App Design & Content Creation – Meditation App
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Collaborated in the ideation and development of a wellness app focused on guided meditation.
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Wrote all in-app copy, including meditation scripts and user interface text, ensuring tone consistency and clarity.
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Delivered high-quality content within tight deadlines, showcasing creativity under pressure.