Hi, I'm Pragya.
Welcome to my digital world, where creativity meets strategy.
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About Me
I'm a marketing and communications professional with a passion for strategy, storytelling, and the ever-evolving world of media. A graduate of the University of Southampton with an MA in Global Media Management, I’ve held diverse roles across media and marketing, bringing a thoughtful blend of creativity and experience to every project.
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Having lived and studied in different cities and countries, I’ve learned to adapt quickly, thrive in new environments, and talk to just about anyone (bonus points if we bond over skincare routines and makeup must-haves).
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I embrace change, chase growth, and seek out opportunities that challenge me to become a sharper, more inspired version of myself. Whether I’m leading campaigns, crafting content, or testing the latest foundation formula, I bring curiosity, intention, and genuine passion to the table.
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Let’s connect and create something with impact and style!
Brands I have worked with
Experience
Marketing Executive
CYBRID
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Developed and executed strategic marketing plans to support department goals, improving customer engagement across multiple channels.
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Worked cross-functionally with design and content teams to create visually appealing marketing materials aligned with brand guidelines.
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Managed customer segmentation and designed targeted campaigns to drive conversions and audience engagement.
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Collaborated with the sales team to integrate marketing strategies that support lead generation and customer retention.
Communication Analyst Intern
ATOMA RESEARCH
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Led brand marketing strategies and enhanced social media presence to increase online visibility.
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Produced SEO friendly content and optimized website performance, demonstrating strong writing and communication skills.
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Supported content creation and distribution strategies for targeted audience engagement.
Art Gallery Assistant
Daniel Besseiche Art Gallery
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Created press materials and exhibition posters, ensuring alignment with gallery branding and exhibition themes.
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Managed artist relationships and assisted in coordinating art sales, contributing to gallery operations.
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Collaborated with international teams to maintain relationships with journalists and media outlets.
Social Media Manager
TIMES FASHION WEEK
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Developed digital content creation skills for the production team, focusing on creating maximum social media engagement.
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Demonstrated networking skills by handling sponsors and coordinating live plugins during fashion week.
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Managed the Instagram account for the team during the entire fashion week, including creating posts, writing creative copy, and putting it across social media throughout the event.
Marketing Intern
PINKWYNK
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Led marketing efforts that resulted in a 20% increase in sales and a 15% increase in brand visibility.
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Coordinated marketing campaigns and worked with external agencies to ensure high-quality content creation and distribution.
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Contributed to the design of promotional materials and digital content across social media platforms.
Copywriter
WORD OF MOUTH MEDIA
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Demonstrated creative writing abilities by writing complex creative work, including scripts for advertisement campaigns and brand book content, under tight deadlines.
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Collaborated with the creative director and copywriting team, completing client projects from planning to on-time completion.
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Wrote SEO-friendly copy to enhance online visibility and search engine rankings.
Achievements and Projects
100 Ideas competition winner
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Selected as a winner in the 100 Ideas Competition by the University of Southampton.
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Noted for its sustainable, tech-driven approach to supporting women in underserved communities.
App Design & Content Creation – Meditation App
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Collaborated in the ideation and development of a wellness app focused on guided meditation.
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Wrote all in-app copy, including meditation scripts and user interface text, ensuring tone consistency and clarity.
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Delivered high-quality content within tight deadlines, showcasing creativity under pressure.